Today, upselling and cross-selling strategies cannot fail to be part of the marketing plan of companies of any size and sector. The benefits they offer and which both businesses and customers can benefit from are too numerous and too significant not to be implemented. such as the insurance sector, in which digital transformation has been grafted onto traditionally analogue dynamics (phone calls, in-person appointments, meetings in branches).
Upselling and cross-selling processes
Maximize customer value by expanding the range of products or services; increase revenue by increasing sales from existing customers; they trigger virtuous loyalty processes , improving general satisfaction with the shopping experience. Most of all, they Russia WhatsApp Data allow us to deepen relationships with customers , setting the relationship on a more balanced and inherently dialogic level: by knowing the additional needs of the target, the company can modulate its offers on specific needs and real preferences and cement that loyalty that it underlies richer interactions. Investing in the creation and maintenance of trust is essential especially within those sectors,
Once again personalization is the most effective way
To adapt to the changing behavior of the public who, using new technologies, expect both to experience the same “closeness” of a face-to-face conversation and to take advantage of the complete, efficient and rapid service to which digital transformation France WhatsApp Number List has now become accustomed to them. From increasingly high-quality data flows, companies extract valuable information to obtain insights useful for promoting truly relevant and, for this reason, profitable and sustainable choices. In this sense, upselling and cross-selling strategies in insurance fit fully into a data-driven insurance model in which insurance companies use the enormous quantities of data at their disposal and the most advanced automation tools to develop new solutions, create value-added services for their customers and produce unique insights.
