Google Analytics collects a massive amount of data about user traffic and behavior on your website, ranging from acquisition to conversion. While the amount of data you can get is amazing, you don’t need to track every single thing. Trying to do so will send you down a rabbit hole with no real outcome. There are only three metrics you need to track growth over time. But first, let’s make sure we’re on the same page about what a metric is. The Only 3 What is a metric in Google Analytics? Metrics are quantitative measurements that tell you how some aspect of your website performed.
For example the number
Of times a specific page was viewed or how many times a certain video was played. It’s important to note that metrics are different from dimensions. Dimensions are executive email list what your metrics are measured against. This means instead of just measuring users, you could measure users (metric) by channel (dimension). At the most basic level, you need to know if the marketing efforts are resulting in site growth. Users will tell you exactly that. The users metric in GA tells us how many unique visitors a website received within a set period of time and provides a high-level view of whether marketing efforts are resulting in site growth.
The Only 3 all users
By traffic source, open the Life cycle > Acquisition > Traffic acquisition report and set your desired date range. To see the percent change, we can add a SWB Directory comparison period. In the top right, click on the date range drop-down arrow and select a custom date range for Q4 > Compare > Preceding period (match day of week) to compare performance. Which comparison period you should choose will depend on various factors like how old the GA account is, if seasonality plays a role in the business, or if the company is new to investing in the marketing channel. We chose the previous period for this example because the site did not have GA set up last year and seasonality does not play a major role. Now that we know where users are coming from, we need to understand what content they’re engaging with and what fails to earn their attention.
