For many people, marketing is synonymous with advertising. Even some marketers use both words interchangeably. But the truth is advertising is only a small part of marketing. Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through the following:According to the American Marketing Association, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing vs. I kicked this off with an academic definition for a good reason.
Did you notice any
Mention of promotion or advertising in the definition above? Me neither. From the definition, we can deduce that advertising takes place. But the point is that marketing is so executive data much more than that. So let me put together a more digestible definition of marketing: Marketing is a process that starts with market research needed to develop a marketing strategy, which guides all communication that includes promotions and advertising. So… What is advertising? Advertising is paying for exposure to your brand. It’s a form of paid promotion. Advertising enables organizations to communicate a message to a target audience at a certain time. Unlike marketing, advertising isn’t such a vague term for many.
We can clearly say
“This is advertising!” when pointing to the following image: Marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. It’s a SWB Directory one-off activity that starts and ends. It can be rinsed and repeated, though. Think Coca Cola truck campaigns. Marketing channel is a set of tools and platforms used to communicate with your audience. Think email or social media. Marketing type is anything that can be Marketing vs. categorized—marketing channels, tactics, or techniques. For example, digital marketing joins all online marketing channels together. Then we also have B2B marketing that covers all channels and activities that can be used to acquire a business as a customer. Now that we’ve covered the above, we’re going to dive into examples of marketing channels and marketing types, with one exception at the end. Let’s do it.
