Shopee Live is Shopee’s new “shoppertainment” strategy to provide a more personal touch to how sellers can connect with buyers. Many believe that live streaming is the future for the eCommerce industry after the emergence of Facebook Live, Insta Live, and Bigo Live. This is reinforced by the latest features released by Shopee and Lazada to promote live streaming.
This live streaming feature on Shopee allows sellers to engage with their customers anytime/anywhere.
Using Shopee Live benefits sellers in a number of ways
Get new followers and subscribers
The Shopee Live feature is Latest Mailing Database a great way to engage with existing and new followers.
Increase brand awareness for your store and products
Live streaming enhances your online and social presence. This results in further expansion/awareness of your brand.
Huge potential to increase sales
You can share vouchers and discounts with customers during your live sessions. This drives increased sales.
You build credibility in your industry
Sharing some information about your product or industry during a live broadcast gives your credibility a boost.
Increase effective sales
Because of your direct interaction with customers, you can actually sell products verbally and with video and not rely solely on product descriptions and images to lead to purchases.
Direct contact with customers
Livestreaming puts a human face next to the brand and helps build personal relationships with customers. Maintaining that relationship with occasional live-streams can help sellers maintain regular sales.
Seller Checklist Before Going Out
Before you go live, make sure that these seller listings are tagged:
Everything must be in order. Make SWB Directory sure you set up your content flow and host scripts. Your prepared content should match the expected duration of your stream.
Featured products should be in the product feed. Make sure the prices for discounted products have been updated.
Before going live, make sure you have a good internet connection. Cameras and props should also be installed properly. Put all the featured products in the product feed.