When you place the main information at the beginning of the text, it has benefits for you (as the author) and for the reader: Benefits for the author : the BLUF method helps you structure your thoughts and focus on the main thing. It also promotes a more concise and powerful writing style that doesn’t scatter the reader’s attention. In addition, the BLUF method allows you to express your position or recommendation from the very beginning, leaving no room for misunderstanding or doubt. Benefits for the reader : The BLUF method makes it easier to perceive and understand information.
Also respects a person's time by not forcing him to read
Too much or look for answers at the Email Marketing List end of the text. In addition, the BLUF method gives the reader the opportunity to decide whether he needs to study the material further or not, which depends on his interests or goals. BLUF works as follows: You determine the purpose and audience of your message (what exactly and to whom you want to say it). State the main idea or conclusion (what you want the reader to know or do after reading your message). Place this main idea or conclusion at the beginning of your text, preferably in one or two sentences. Moreover, you can even use the BLUF label to indicate this part of the text. Support your main idea or conclusion with facts, arguments and details, which you place in descending order of importance.
At the same time, avoid unnecessary information or repetition
End your text with a call to action or summary, if necessary. Let’s consolidate : according SWB Directory to the BLUF method, the main idea is always placed at the very beginning, and further information is placed in descending order of importance. Situations when using BLUF is not a good idea Despite all the advantages, the BLUF method is not completely universal. And there are some cases where it will do more harm than good. For example: When it is necessary to reveal the essence of the message gradually, step by step . In such cases, the BLUF method can lead to the reader not understanding where the author is going. When it is important to intrigue the reader . The BLUF method can take away the intrigue from your message and make it less interesting. When the message is complex or requires clarification .