Collect tracks in omnichannel mode. Another absolutely central point. A Customer Journey Map is useful if (and only if) you are able to keep track of all interactions across different channels : from physical ones (where possible) to the full range of digital ones. Maximum attention, therefore, to analyze all types of devices and all possible platforms through which contacts between company and customer pass. Segment and personalize. Naturally, not all customer groups move uniformly. The real challenge of the effectiveness of a Customer Journey Map , therefore, is played on the ability to collect increasingly surgical data , in order to divide the target into coherent clusters , with homogeneous characteristics. Clusters that can be made more and more specific until they coincide with individual people . All of this, of course, in an automated manner.
Better integrate CRM and CCM systems.
Without the availability of reliable, deep, always updated data there is no way to design effective Customer Journey Maps . This explains the absolute need for companies to better integrate their Customer Relationship Korea WhatsApp Data Management and Customer Communications Management systems . This integration, in fact, turns into a very precious mine of new information, ever more in-depth and ever more functional. The solutions offered by Doxee go precisely in this direction : from CRM to CCM. All in a perfectly digitalized and integrated way, with enormous attention to the frontier of customization . Bottom line: There is nothing more important in today’s market than Customer Experience . Learning to keep track of them in a broad and close way is essential. But the final step is always to act, to adapt your processes based on this precious wealth of information .
Address customers directly
Keeping track of all customer interactions is essential. But it is very useful and important to contact them directly, to talk to them without intermediaries. Therefore, develop and distribute ad hoc surveys and questionnaires . Warning: complex questions that may leave too much room for non-univocal interpretations should be avoided. Pay Thailand WhatsApp Number List attention to the context. Here we are at the last of our points. This is an intuitive aspect, but one that we often risk losing sight of. Your Customer Journey Maps must be continuously updated , taking into account everything that moves in the ecosystem (not only economic, but also social) within which your company operates. Not doing so is equivalent to having an “outdated” photograph of your audience in your hands.
